Marlana Glaeser

SEO gets a reputation for being complicated. And there are people in this industry who have a financial interest in keeping it that way. The more mysterious it seems, the more you feel like you need them. So let me cut through it and give some knowledge way that other marketing companies may dog me for. I don't care, I want you to be independent and successful in your small business, remember? SEO — search engine optimization — is the work of making sure Google understands who you are, what...

Here is a question I get a lot: "Can you just make me a logo?" or "Can you build me a landing - I just need it to do this one thing, I don't care what it looks like." And my answer is always: Yes and ohhh, but I care what your landing looks like. But let's talk for a second about why a logo or a singular landing page alone is not going to do what you think it's going to do. Brand development is one of the most misunderstood services in marketing. People hear the word "branding" and...

By The Glaeser Group If you've ever searched for a business on Google and seen that panel on the right side of the screen — the one with the hours, photos, reviews, and a map — that's a Google Business Profile. And if your business doesn't have one, you're missing one of the most powerful (and free) tools available to you right now. At The Glaeser Group, when we start working with a new client, one of the first questions we ask is: "Are you showing up on Google?" Not just in search results —...