SEO gets a reputation for being complicated. And there are people in this industry who have a financial interest in keeping it that way. The more mysterious it seems, the more you feel like you need them. So let me cut through it and give some knowledge way that other marketing companies may dog me for. I don't care, I want you to be independent and successful in your small business, remember? SEO — search engine optimization — is the work of making sure Google understands wh

Here is a question I get a lot: "Can you just make me a logo?" or "Can you build me a landing - I just need it to do this one thing, I don't care what it looks like." And my answer is always: Yes and ohhh, but I care what your landing looks like. But let's talk for a second about why a logo or a singular landing page alone is not going to do what you think it's going to do. Brand development is one of the most misunderstood services in marketing. People hear the word "brandin

How inclusive design helps your brand reach and welcome more people At Glaeser Group, it is humanity first. Always. And we mean that. When businesses think about branding and marketing, the focus often lands on visuals, growth, engagement, and strategy. While those things absolutely matter, there is another piece that deserves just as much attention: accessibility. Accessibility is about making sure your audience can fully experience and connect with your brand. Sometimes, in

By The Glaeser Group If you've ever searched for a business on Google and seen that panel on the right side of the screen — the one with the hours, photos, reviews, and a map — that's a Google Business Profile. And if your business doesn't have one, you're missing one of the most powerful (and free) tools available to you right now. At The Glaeser Group, when we start working with a new client, one of the first questions we ask is: "Are you showing up on Google?" Not just in

Social media is not about volume. It is about clarity, consistency, and direction. 1. Overview: Social media is not just about posting consistently. It is about posting with clarity and intention. If your content feels disconnected, your audience notices, and that impacts how much they trust your business. 2. Mistakes You MIght Be Making Inconsistent visuals Your posts look like they come from different brands. Unclear voice Your tone shifts from post to post. Posting without

Why Anonymous Forums Aren’t Reliable for Reviews Stop treating anonymous forums like review platforms. We have been seeing a trend where businesses and people are being judged based on threads instead of real, verified feedback. Let’s be clear about something. Platforms like Reddit are discussion forums. Not review platforms.Anyone can post.No one has to prove they were ever a client, a participant, or even in the room. And once a narrative starts, it builds on itself. One op